It is especially focussed on businesses and workplaces that are comprised of creative people, and those that work in creative industries. This is a book about business culture, about crafting the ethos of a company, the healthy philosophies that help define it and what those philosophies look like when converted into practical actions.

The book, then, is about how to embrace these things, and how to use them to take your organisation up to new heights.Ĭatmull discusses the ideals and the practices, the habits and techniques, that have made Pixar admired and, through the renaissance of Disney Animation, are proven to work beyond the special environment of Pixar. It is about leadership in business, about how the things that are often shied away from in the workplace - honesty, candour and openness failure, though mostly the fear of it things that are unknown or hidden randomness and more - all play a central part in creativity and innovation. It's a unique and indispensable guide for leading teams of creative and technical people towards those objectives.Īlthough the book's subtitle is: Overcoming the Unseen Forces That Stand in the Way of True Inspiration It's a manual for those striving for businesses distinguished for originality, for a reputation for innovation, and for consistently high quality. The book includes some of Catmull's biography and of the origins and journey of Pixar, but they are included mainly as context and as illustrations of the things he discusses.Ĭreativity, Inc., is a book for agency leaders who want to lead their teams towards excellence. The book is about what Catmull has learned in leading a fast-growing business that is primarily creative but that also incorporates large amounts of technology into its make-up. Introducing our Book Brief for Creativity, Inc., by Ed Catmull. At it's heart, Creativity, Inc., by Ed Catmull seeks to answer a vital question: In a creative business, what does it mean to manage well?Įd Catmull is one of the co-founders of Pixar (with Steve Jobs and John Lasseter), and was president of both Pixar and Disney Animation until he retired in 2019.

Creativity inc paperback